Rochelle is a multidisciplinary photographer, art director, creative director, and designer.
With over 15 years of experience across fashion, e-commerce, and design-led industries, she works end to end, from concept through to production.

Her practice spans photography, creative direction, image-making, and brand design. Her distinctive output is shaped by years of lived experience, a strong visual instinct, and formal training, underpinned by a curiosity for knowledge and a deeply intuitive approach to creative problem-solving. Time spent working abroad, travelling, and building projects from the ground up has sharpened her ability to move fluidly between concept and execution.

She works with fashion and lifestyle brands, along with adjacent categories grounded in design and brand narrative.

Rochelle combines narrative thinking with a considered visual sensibility. Whether leading end-to-end creative or working within a defined framework, she brings clarity, precision, and intent,  producing visual work that is clear, intentional, and visually aligned.

Rochelle works across two expressions of her practice: Studio R and The Reserved.

Studio R

Photography. Art direction. Design.

Collaborates with brands, individuals, and publications across fashion, lifestyle, interiors, and design — offering creative support from concept through to final assets.

The Reserved

Old-world influence. European design informed.

Vintage and custom-made, small-batch items.

Everyday objects — sourced, curated, and available for hire or sale.